Why Google Health failed? Do you have the answer....................?
The official Google Blog has recently announced that Google Health service will be discontinued from January 1, 2012 onwards. People have option to download their data before the service gets terminated and all the data contained in it gets deleted.
I am not sure how many of you came across this news or most of you might be oblivious to this, but whatever it is, the matter of fact is that I am certain that there are many out here like me, who must have felt that this was really a disheartening, terrible news in the field of Healthcare/medical field and also especially to those who are actively involved in bringing together and bridging the gap between healthcare & technology.
For your information, PHR is a personal health record that contains the patient’s medical/health information data (the data is related to his health status and the encounters faced by that individual etc) and most importantly to remember the thing that differentiates PHR from EHR/EMR is that it is maintained by patient himself(sole owner). Sorry friends but right now, I am not focusing here what actual PHR is but the thing of concern is that a mammoth Company like Google has failed in its PHR product , which could possibly prove to be a major setback for the future healthcare IT industry.
It implies that the technological advancement in the healthcare/medical is still really a difficult, complex task and challenges us to proceed further ambitiously before we start observing the improvements.
This news unfortunately sends a wrong depressing signal to the new emerging Healthcare IT/Medical Informatics World. Lot of speculations are being debated and analysis is still continued in the US markets to find out the reasons behind Google Health demise in such a short span of time. The few reasons I happened to came across while reading various articles were that it was not social enough, it was not well marketed, it just contained data and there was no fun, since doctors were not involved, health data was not secure, health sector was never core competency of Google and also Sergey Brin and Larry Page never really supported to a greater extent, it never proved to be much of use etc....
Topic will be continued in next blog............
Author
Dr.Milind Tungare.




